Chattanooga LightForce Social Media Management

In my role as the Digital Marketing Coordinator for the Chattanooga® and LightForce® brands under Enovis™, I am responsible for executing all downstream and digital marketing efforts for these two brands, including content creation and social media management for the brands' LinkedIn, Instagram, Facebook, YouTube, and Twitter accounts. One of the primary goals I was tasked with when I started my position with Enovis was to create a consistent social media cadence with a mixture of professional-looking graphic, photo, and video content that informed clinicians and engaged our followers. In the process, I have utilized many of the Adobe Creative Cloud platforms and HubSpot to achieve this goal. My position as Digital Marketing Coordinator has taught me how to navigate content creation and social media management in one of the most regulated industries－healthcare.