Sturgill Sports Consulting Logo Design

Client:

Sturgill Sports Consulting

Year:

2021

I was commissioned by Sturgill Sports Consulting to create the company's primary logo. The owner of Sturgill Sports Consulting desired a logo that was simple, bold, and conveyed the company's business-to-business (B2B) consulting strategy. The primary market for Sturgill Sports Consulting was motorsports; however, I created logos that incorporated various aspects of the company's mission and goals to provide more options for the owner to choose from. These logos were created via Adobe Illustrator.

Logo A

This logo was created with motorsports and simplicity in mind. The owner wanted a logo that would be easy to embroider, so this logo was created as a simpler version of the logo with tread detail.

Logo B

The logo above was also created with motorsports in mind; however, the tread detail was added to give the logo more depth.

Logo C

This particular logo was created to meet the owner's request for a logo that involved a script 'S'. This logo met the owner's request for a script font, while also incorporating a modern and professional touch.

Logo D

The above logo was designed to meet the owner's needs and incorporate both creativity and minimalism. The goal of this logo was to symbolize the company's B2B strategy.

ashton

Sturgill Sports Consulting Logo Design

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