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resume

Ashton Pearson

DIGITAL MARKETING COORDINATOR & FREELANCE CREATIVE

Fort Worth, TX

Phone  214.448.1919

Email  ashtonmpearson@gmail.com

LinkedIn

Instagram

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Summary

Digital Marketing Coordinator with experience in marketing and communications, social media management, and partnership relations. I am skilled in increasing brand awareness, growing audiences and engagement through digital platforms, and connecting with others through strategic communication and authentic storytelling. I am dedicated to continually learning and expanding my skillset in brand management, partnership relations, and digital and sports marketing. I plan to apply to M.B.A. and M.S. in Sports Management programs in the coming year.

Education

Texas Christian University | Class of 2021

B.S. in Kinesiology, Cum Laude

Experience

Digital Marketing Coordinator

Enovis | May 2022 - Present

As the Digital Marketing Coordinator, I lead all downstream marketing efforts for the Chattanooga and LightForce brands as a part of the Recovery Sciences Business Unit of Enovis.

  • Acting as the Marketing Communications Director from Sep-Dec 2022 & March 2023-Present (5 months).

    • Managing athlete endorsement projects to promote Chattanooga LightForce products

    • Managing relationships with vendors and partnerships with medical organizations and societies

    • Developing long-term brand strategy plans for two different product lines.

    • Overseeing all lead generation efforts, including promotions, live webinars, and more.

    • Planning and executing P9 2022, Q4 2022, and P3 2023 marketing campaigns.

    • Helping the sales team generate over $50+ million in direct sales revenue since May 2022.

    • Presenting monthly, quarterly, and annual marketing KPI reports to the VP of Sales & Marketing and the President of Enovis Recovery Sciences.

    • Helping develop 2023 Revenue Growth Bridge with the VP of Sales & Marketing

  • Managing and creating content across all social media platforms for the Chattanooga and LightForce brands.

  • Planning and helping develop all digital and print marketing collateral, including brochures, journal advertisements, promotional emails, banner ads, digital fliers, and more.

  • Managing print ordering system for the internal sales team, dealer network, and customers.

  • Working cross-functionally with the legal, regulatory, compliance, and clinical affairs departments to navigate internal and external regulations.

Member Experience Coordinator

Stonebriar Country Club | Dec 2021 - Present

While serving as the Member Experience Coordinator for Stonebriar Country Club, I grew my knowledge in social media, digital marketing, and customer service.

  • Managed and created content across all social media platforms for the Club, including Instagram, Facebook, Twitter, and LinkedIn. Statistics can be found under the Portfolio tab.

  • Assisted in developing digital and print marketing material across all departments within the club.

  • Assisted the Member Experience Manager in developing, planning, and executing Membership programming and events.

Freelance Web Designer, Graphic Designer, and Social Media Manager

Self-Employed | Sep 2021 - Present

As a freelancer, I work with an array of projects and businesses. Through every project I have the honor of working on, my goal is always to capture the story, values, goals, and vision behind the brand/business.

  • Utilize Wix, Canva, Adobe LightRoom, Adobe Photoshop, Procreate, and other design applications to create unique websites, logos, graphics, and content, as well as increase brand awareness

TCU Men's & Women's Swimming & Diving Student Manager

TCU Athletic Department | Aug 2019 - May 2020

In this position, I was presented with the opportunity to work for an NCAA Division I athletic program while simultaneously developing skills beneficial to a career in marketing.

  • Responsible for all film during practice and competition

  • Utilized YouTube for downloading and editing film

  • Assisted the coaching staff with recruiting trips, media days, practices, home meets, and travel meets

NCAA Student-Athlete: Women's Swimming & Diving

McKendree University | Aug 2017 - Dec 2018

As an NCAA student-athlete, I gained unparalleled experience in time management, goal setting, recruiting, and teamwork.

  • Balanced approximately 20 hours of training per week while maintaining a 4.0 GPA for all 3 semesters at McKendree University

  • Served on the program’s recruitment committee, which included tasks such as organizing recruiting trips, marketing the university and program to prospective student-athletes, and following up with prospective student-athletes

    • 80% success rate with recruiting and signing athletes to the program

National Athlete Representative & Social Media Task Force Member

USA Swimming | Apr 2016 - Nov 2018

In this role, I represented athletes from my local swim committee (LSC) as well as athletes from across the U.S. on national committees and at annual sports conventions.

  • Created and maintained LSC and national committee social media pages, including Twitter, Instagram, and Snapchat; worked to increase engagement and connect athletes from across the U.S. via these platforms

  • Developed marketing and advertising strategies for recruiting athlete involvement within the LSC

  • Founded the LSC’s first athlete committee, which I expanded from a committee of 0 members to a committee of 20 members

Skills

Project Management

Self-Sufficiency

Google Analytics

Copywriting

Instagram

Partnership Relations

Adobe Creative Cloud Applications

Google Ads

Customer Service

TikTok

Strategic Communications

Salesforce

Digital Storytelling

Recruiting

Facebook

Organization

HubSpot

Asana

Photography

Twitter

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